SKINLOVE

At PGOne I also worked on Pampers brand development. Using existing assets it was a case of creating an emotive story of skin meeting love, using mostly just imagery. By cropping very close and translating all image assets into these square blocks and then attaching only ONE word to each block, we could tell this story of duality in harmony.

An idea loved by the brand because of its ease with which social assets could be created using just their existing stills in this ‘block’ / single word supers’ way. Stacking them on top of each other or side by side depending on what formats we’d have to create for. This split screen style would also be open to any media formats beyond social such as print, OOH as well as TVC with moving imagery should they decide to create those assets in future.

Role: FTC Senior Art Director

Agency: Publicis Groupe One, London