Tiktok playbook
Boots uk
social playbook
Myself and my creative partner created the TikTok ‘always on’ playbook for Boots UK. For obvious reasons I can’t share it here but we combined all our best TikTok trend and cultural knowledge with our experience in the beauty and wellness sector to create content ideas and guides for this playbook. I’ll say this much, it was full of fun ways for Boots to start more social conversations. Ideas like ‘Boots what you see’, ‘Reveal the feels’, ‘30 sec spa’, ‘hair today, gone tomorrow challenge’, ‘‘When you send them to the shops’ (You bought wot??) ‘Matchy-Matchy’ and many more.
Role: Freelance social creative
Agency: The Pharm, London