MY 3 SUMMER LOOKS

BOOTS SUMMER SOCIAL

Boots X targets a make-up savvy millennial audience that knows their baking from their priming and everything in between. To capture their attention with long form content, we needed to go beyond just another make-up tutorial and give them some fun edutainment instead.

Leaning into the TikTok trend of ‘My 3 lives’, we created an influencer campaign featuring Jessica Pimentel, to give us her 3 summer looks, but with a beautiful twist. Her make-up would differ according to the time of day and sun lighting. Fun, authentic and useful. Woohoo! 

TikTok and Instagram Reels short form and YouTube long form.

Role: Freelance social creative

Agency: The Pharm, London