SEE WHAT IRN BRU CAN DO FOR YOU

Lots and lots have been written over the years about this campaign. As a small brand with limited budget Irn Bru had a long running strategy of producing controversial ads to get the people of Scotland talking. It worked.

For me personally, as an animal rights supporter, it was a chance to create an irreverant piece that would highlight the nastiness of factory farming. (As it happens, the shoot used a happy and much loved dairy cow on a small farm, far away from any burger factory.)

Result: Tons of unpaid media space and engagement. Gold winner in the Grocer awards, The Drum Roses, and the Scotish advertsing awards. We were also featured in the book ‘The word’s greatest advertising’ and of course, lots and lots of Irn Bru sold.

Role: Art Director / Copywriter. Agency: The Leith Agency