the story of baking it beautiful

Making the generic, unique

How do you sell eggs that are too big? Position them as baking eggs, of course. Our campaign spoofed perfume adverts and turns the rules of egg marketing on its head. With a category- leading pink box and print adverts in fashion publications like Cosmopolitan, Tatler and Grazia, this was egg marketing as never seen before, generating considerable social chatter among the ladies that lunch and food bloggers around the country.

Role: Art Director. Agency: WFCA Integrated