a yogurt brand on the go

stopping the ‘on-the-go’ category in its tracks

Nomadic is a yoghurt specifically made for those on the move. The yogurts are packaged with a handy spoon and are designed to be eaten by commuters, office workers, at desks, on trains, anywhere you have to grab a quick snack. This pitch winning campaign for the agency Cheeky played out on media around the commuter lines and stations of London using digital 6 sheets, tube cards and train posters. A social campaign was created to compliment the outdoor activity.

Result: Pitch win for Cheeky

Role: Copywriter. Agency: Cheeky