ride your own story

Deepen the Yamaha product experience with the RIDER app

When asked to create an app configurator for Yamaha motorcycles, we saw an opportunity to create something that would bring a much richer experience of the brand.

Our first step was to redefine what a product configurator is by turning in to a gamified experience, which would increase dwell time and options explored. By making it directly shoppable we could also promote accessories sales to profiles based on bike style segmentation.

Role: Creative Director. Agency: We Love Digital