#sparkMORE
GLO / Maclaren
Brand sponsorship campaign
The brief was to develop GLO (Non burning tobacco alternative) /McLaren partnership creative that supported the Glo &More brand expression. Using a number of technology pillars we found commonalties that formed the bases for collaborative storytelling around our concept #sparkmore. All while staying true to the McLaren brand.
Frustratingly, due to NDA I’m not able to show any of the work including a number of social activities as well as a number of experiential activations.
Role: Art Director. Agency: PRISM
