WE ARE NADAL
KIA CARS / Rafael nadal
a shared celebration
Brief: As part of their ongoing partnership with Nadal, Kia needed a super quick response film around Nadal's performance at the French Open (with 2 endings, depending on whether he won or lost).
Idea: WE ARE NADAL. With a simple use of footage and supers, we told an emotional story of the impact Nadal's every move has on us. Vamos Rafa!
Role: Freelance Senior Creative
Agency: M&C Saatchi