A VIVID BRAND DESIGN

When Philip Morris purchased the small vape brand Vivid, they wanted to have a total rebrand. But the design had to fit under the same umbrella brand language as their best seller, Nicocig. It also needed to house ‘original’ and ‘advance’ varieties.

 The biggest challenge was creating a brand where the packaging would stand out a mile in a very busy shelf space. We achieved this by creating an, almost hypnotic, design using simple radiating circular shapes. It succeeded on several points. It became a visual magnet instore, drawing the eye to it. It acted as a new brand communality where Nicocig could live quite happily without alienating existing customers. And, by using the rings in different ways could both communicate the vape variants as well as different flavours.

 Role: Art Director Agency: Brave