Gripping stories

winter OLA and print

The task was to translate and explain Jaguar’s highly technical 4WD systems in to stories of benefit. To stay true to Jaguar’s brand values as a driver’s car with sporty overtones we created a huge number of olas and print executions. All were based around the idea that a Jaguar driver wants to drive like it’s summer with dry, grippy roads even when the weather is the opposite. This then created a platform for us to both explain and dramatise why and how with a Jaguar, you can always corner like it’s summer.

Role: Freelance Art Director

Agency: Spark 44