‘lighting up vegas’ EXPERIENTIAL
Jaguar electric cars / jaguar formula E
LIGHTING UP VEGAS EXPERIENTIAL and CONTENT
To launch the new electric Jaguar I-Pace to the world’s press in the week before CES, we decided to bring both the road going Jaguar I-Pace and the Jaguar Formula E race car to Las Vegas and create the world’s biggest electric car experiential event. And produce a range of content films and technology interviews from it. See the full story under the ‘Experiential’ tab.
Role: Art Director.
Agency: Spark44