an AMPLIFIED EXPERIENCE

For the Jaguar F-type new model year launch campaign, we created a cross media platform idea designed to highlight the power, agility, comfort and luxury all in a seductively tactile package. This led us to the umbrella idea of ‘Amplify everything’ to run across TV, print, social and OLA including a 360 VR drive by.  

The idea focused consistently on how the new Jaguar F-type would FEEL to own and drive. 

This was a big project, which we really took ownership of from the concept to the planning of a two week shoot  to the eight weeks post production. In all it took over 6 months to complete.

10 different online films were produced. Each featuring an amplified sensation relating to a car feature. Such as sound and exhaust note (below) as well as grip, steering, power delivery, open roof, comfort, accessories etc.

Role: Art Director. Agency: Spark44