#JAGUARELECTRIFIES

We launched Jaguar’s first electric car, the I-PACE, with the promise that Jaguar will always move forwards, and always with a single goal; to electrify drivers like no other car company can.  We wrote the script and produced a film to go live at the LA Motor show reveal, and simultaneously across Jaguar’s global social channels under our banner #JaguarElectrifies, all teased 24 and 48 hours in advance. At the launch key influencers were also invited into an immersive VR experience. Finally, we produced assets for the car's web pages.

Role: Art Director. Agency: Spark44

Result: Jaguar’s most socially talked about launch. Awards: Muse Creative and Vega Digital awards.