BRAND REFRESH
Vodafone
VODAFONE BRAND REFRESH
A Vodafone brand response refresh including Samsung and iPhone activations across multiple social channels and TV. Collaborating with project management, 3D artists, design, copy, ECD, client and external suppliers to bring the project from ideation through design to the delivery phase.
Role: Freelance Creative Lead / Art Director
Agency: Ogilvy, London
The main task was to refresh and bring Vodafone’s brand look and feel up to date. Then use these new guidelines to create assets introducing the new Samsung Galaxy S23 Ultra and later the new iPhone.
With many different stakeholders, different wishes and legacy rules, the solution was to bring to life a number of flat and unloved patterns from the previous guidelines. Based on these old patterns we created a suite of 3D immersive brand assets that could come alive both in motion and as statics.
By doing this we could anchor the products deeply into the Vodafone brand and use it as portals, backdrops etc to support a more emotional and premium way of storytelling across all channels from DRTV to static social.
