soap & glory
boots
social campaign
For this Soap & Glory brief I only worked on the concept for the campaign. The idea we landed on was ‘And, just like that you’re glorious’ and it won the clients approval for bringing the playful brand personality to life while delivering on the instant gratification strategy.
The design, which I wasn’t involved with, delivered a wonderfully OTT, sensorial and glorious campaign.
Role: Concept
Agency: The Pharm