benzac
nestle skin health
content films
Brief: Teenage skin is problematic. But how do you tackle the issue directly with the target audience in a way that actually connects? Nestle Skin Health’s Benzac wanted us to address millennial skin problems in Europe and Russia without the ‘medical’ talk or the lecture.
Idea: Our angle was simple. Entertain to inform. So we created a series of skin related storylines that spoke about awkward stuff like blackheads and acne but did it in a fun, frothy relatable way. The films ran in Europe and Russia, with YouTube adaptations for other markets. Sometimes the best stories are really the simple ones.
Role: Art Director
Agency: Hogarth