1 sqaure meter COFFEE LOUNGE

While freelancing at Tribe I was instrumental in winning a pitch for Nescafe Milano for them. Nescafe Milano is a coffee solution for businesses that want to offer their customers quality coffee as part of a greater customer experience. This puts them on a competitive path with brands such as Costa Express.

 The problem wasn’t just that there’s great competition in this segment, but also that operations managers are notoriously difficult to pin down.

 But, we figured, everybody has time for a coffee break. If that coffee break comes to you. So, we sent a personal invitation to all our targets and told them we wanted to ‘buy them a cup of coffee’ at their place of work on a certain date. We then designed an impressive mobile unit based on a vintage Airstream. This meant we could park up outside any business in the UK. And make an impression difficult to resist while there. We called it the ‘Your 1 square meter coffee lounge’ as it left our targets to experience not only how good the coffee was but also to see for themselves how little space it would require installing it on their premises. A true VIP experience for all. And true to the Nescafe Milano ethos of ‘Your coffee. Your way.

Result: Pitch win for Tribe, London

Role: Freelance Copywriter / Art Director. Agency: Tribe