The story of a creative brand activation

Under the umbrella idea of 'Truly Original Character' we created a platform through Grolsch Film Works. A project aimed at bringing together a global collaboration of film makers, while reflecting the independent and creative nature of the Grolsch brand to a creative and influential new audience. Local workshops in Grolsch's global markets would create loyalty and content to Inspire and support all those with ambition to create with 'Truly original Character'. Teaming up with VICE New York, Grolsch Film Works Fund would enable the creation of 6 films. Each made in one of Grolsch’s 6 markets.

These films would then become one feature length film to tour independent film festivals alongside our ‘Truly Original’ Grolsch parties.

Role: Art Director / Copywriter. Agency: The Bank