join the flavour hunt

I was part of the team that created the experiential shopper theatre for Fanta’s ‘Join the flavour hunt’

The in-store experience was disruptive using cross category comms to get people to start guessing the correct new mystery flavour. We came up with various Willy Wonka like trial stations (Flowing fountains, twirling colourful lights, steam etc) where customers could win if they’d match a correct flavour. There would also be trial vending machines with more chances to win with standard flavour multi-pack purchases.

We’d also disrupting e-com shoppers by cross category comms (in Desserts, Baking, Frozen) with various take overs, both shopping basket and product.

Role: Art Director / Copywriter.

Agency: VMLY&R Commerce