#greatneighborsdrive
ford uk
ford test drives for social good
Fiesta drivers are a loyal bunch with over 70% having owned more than one, and there are more Fiestas on more driveways up and down the country than any other car. So how do you make the UK’s most popular car even more popular? You connect existing Fiesta drivers with potential Fiesta drivers by connecting neighbours and test drives.
Why? Two reasons. Fiesta drivers are amongst the most brand loyal you can find, so let’s turn them into ultra-local ambassadors for their own cars. Secondly, over 80% of people say they would love to see a reversal of the well documented decline in neighbourliness across the country.
By creating a nationwide social campaign #GreatNeighboursDrive, Ford becomes the focal point for this much needed conversation, while at the same time connecting thousands of potential Fiesta drivers to their next car as well as their neighbours.
Role: Social Art Director
Agency: BMB
