ITALIAN ICON

Bialetti are a household name in Italy, but the UK audience was unaware of their provenance.  To come into the market and command a premium price required something with real Italian style.

Using their kitchenware we created an evocative print campaign, depicting iconic Italian imagery. The full page ads stood out a mile in the foodie and catering press.

Result: Secured listings in retailers as diverse as Waitrose and Argos. Exceeded 3 month launch sales target by 27%. Won Fresh Awards Gold for best consumer print campaign.

Role: Art Director / Copywriter. Agency: WFCA Integrated