The story of milk, shaken up

Yazoo was selling well to its core audience of kids / mums. But it wanted to broaden the appeal to a new audience. Research discovered that young men between 20 and 30 were closet milkshake drinkers. We wanted to lock in that potential to the Yazoo brand. But the campaign couldn’t alienate the core audience, so it had to still communicate the ‘real milk’ story. 

The campaign was hugely successful in widening the brands appeal and on launch in Ireland Yazoo sold out over night across the entire island. It’s a good example of what can happen when data meets creativity.

Role: Art Director / Copywriter. Agency: WFCA Integrated

Result: On launch we sold Ireland COMPLETELY dry of Yazoo. Tons of advertising awards as well as a Soho shorts award for best short film.