The beringer story

the not so new, new world wine

California wine brand Beringer wanted to establish a foothold in the UK. The problem was that the audience didn’t know anything about them and the brand was just seen as yet another new wine kid on the block. In reality Beringer wine has a long and wonderfully interesting history and pedigree. In fact the label was already well established at the time when the big earthquake hit San Francisco in 1906. So our approach for the brand was ‘educate’ our UK audience with fun mini history lessons using various differently designed timelines, full of humour and quirky facts. (Not unintentionally enabling our wine fact loving audience to re-tell these stories at dinner parties and events.)

Role: Art Director. Agency: WFCA