owning the spread

skippy peanut butter

Skippy wanted to draw attention to the fact that their peanut butter has the most spreadable texture as well as being, of course, the tastiest and most versatile. The idea was to create different characters who could ‘demonstrate’ their personal ways of spreading Skippy as well as enjoying it. A number of digital posters were created alongside TVC and social films.

Role: Freelance creative

Agency: Cheeky