italian style

I was lucky enough to work for a while for Ian Cassie, the man behind the Peroni brand’s global success and its ‘Italian style’ positioning.

During my time with Ian I only touched a few of of the Peroni assets, specifically for Peroni cinema (I worked mostly on Grolsch during my time at Ian’s agency, The Bank). But in homage to a great man that still inspires me, I just had to include it on my work page.

Role: Art Director. Agency: The Bank, London