OATLY SPEC
oatly
adapting a tone of voice
One of my creative strong suits is humour. Now, some people say it’s difficult to be funny in someone’s else’s TOV. But here’s some spec work I did for Oatly where I adopted my style to their way of using deliberately long meandering sentences. And it worked out pretty well. Oh, and as I sometimes work as a Writer / Art Direct hybrid, I designed and illustrated these concepts as well as write them.
