the magic of giving

The brief for this Coca Cola truck experiential included creating a toolkit for a number of European markets. Although highly iconic, this year the Coke truck needed to work harder than ever before. Because many in the UK as well as across Europe had been struggling, this year’s theme needed to provide some social good.

The idea ‘The magic of giving’ would simply turn the Coke truck experiential in to a big ‘give as you enjoy’ event. Each meal purchased would result in a meal given with Coca Cola donating to food banks around the continent. To encourage engagement the experience included personalised thank you labels on coke bottles.

Role: Art Director / Copywriter.

Agency: VMLY&R Commerce