#JAGUARELECTRIFIES

We launched Jaguar’s first electric car, the I-PACE, at the LA Motor show, and simultaneously across Jaguar’s global social channels under our banner #JaguarElectrifies, all teased 24 and 48 hours in advance. At the launch key influencers were also invited into an immersive VR experience. We also produced an award winning film that was played at the event before the car was revealed.

Role: Art Director. Agency: Spark44

Result: Jaguar’s most socially talked about launch. Awards: Muse Creative and Vega Digital awards.